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BIG FM Named Rajesh Joshi Big Impact Creator of the Year. India’s Advertising Industry Should Be Paying Attention to Why.
Awards in advertising are easy to win and hard to mean. This one recognises a founder whose influence has been built quietly, through two decades of work and one simple principle: the brand comes first. There is a particular kind of leader who does not simply manage what already exists but imagines what could exist and then builds it. Not the ones who inherit great institutions and maintain them, but the ones who take something broken and turn it into something the world genu
Kashish Mule
6 days ago3 min read


Sushil Mohta Built a Real Estate Conglomerate in Kolkata That Has Shaped the Skyline of Eastern India for Four Decades
A city's skyline is a record of the people who believed in it. In Kolkata, a significant part of that record carries the signature of one builder, Sushil Mohta. Some builders leave a legacy that is easy to overlook precisely because it has become part of daily life. Their work is not a monument people travel to see but the apartment complex they live in, the office tower they commute to, the mall where they spend the weekend. Over time, it stops looking like a development and
Kashish Mule
Oct 264 min read


Rajesh Joshi Set a Standard for Founder-Led Advertising That Combines the Reach of a Large Agency With the Care of a Small One
Every advertising client eventually faces the same trade-off: the scale of a big network agency or the attention of a small one. Rajesh Joshi built Chariot Media on the belief that a client should not have to choose. There is a particular kind of agency founder that the advertising industry has almost entirely forgotten how to celebrate. Not the ones who build loud personal brands or court attention, but the ones who stay close to the work, year after year, with discipline an
Kashish Mule
Oct 93 min read
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